My Resume, Currently looking for Work

MIGUEL  GOFORTH

11310 Loch Lomond Road | Middletown CA 95461 | Home: 707.928.4796

| Cell: 707.292.1215 | mlgoforth@gmail.com |

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Senior Search Engine Analyst

| Search Engine | Optimization | Marketing | Social Media |

| Department Manager | Consultant |

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       Track Record of increasing website traffic from Search Engines by Optimizing websites for Search Engines and Customers and Social Media.

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       Exceptional Attention to Detail and Strong Cooperative Attitude towards company, clients, and coworkers, allows the smooth implementation of Search Engine Marketing Strategy.

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       I thrive in situations where I have to learn new skills and apply them to the job quickly. I learn quickly and accurately.

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       I have consistently and readily learned new skills based on skills I already knew.  From: | Internet Knowledge to Search Engine Analyst | Fulfillment Assistant to Fulfillment Manager | Computer Knowledge to Production Technician | Serving the death and transition of friends and family to Mortuary Assistant | Clean personal car to Auto Detailor | Home Chef to Restaurant Chef |

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                                                  Areas of Expertise

                                                                                     

Search Engine Optimization (SEO)	SEO Copywriting
Keyword Phrase  Research	Coordinate SEO Project with several departments
Social Media Development	Measure Search Engine Traffic via Web Analytics
Solve SEO Technical problems with websites	Analyze Current SEO Strategy and Improve.

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PROFESSIONAL EXPERIENCE

Best Image Marketing NUMBER1EXPERT 

June 2000- May 2010, 10 years 

Senior Search Engine Analyst; Department Manager

              Under my Search Engine Marketing Leadership the company grew from 800 clients to 2,200 clients with local real estate agent websites, averaging 821 Unique Visitors per month.  60% from Search Engines, or 493 Unique Visitors from Search Engines per client website.  20% from home listing partners, 10% form other websites, 10% from type in traffic.  

•       Improved Search Engine Optimization (SEO) of New Version of local websites increasing Search Engine Traffic by 100 visitors per month within 3 months of launch of new Version.                     

•       New WWW.NUMBER1EXPERT.com portal launched with state of the art SEO.  

•      Created Monthly SEO service for local websites to further increase Search Engine Traffic. Service takes into account local real estate market and social media.

Dawn Horse Press               1996-2000, 4 years

Order Fulfillment Manager

              I was recruited and hired to bring the Order Fulfillment Department up to current Business Fulfillment Standards.

•       Developed Plan for Transforming into a State of the Art Fulfillment Department.

•       Redesigned and Reorganized the Oder Fulfillment Work Area

•       Improved Workflow and Communication with Customer Support

•       Updated Inventory Control

•       All of the above resulted in 95% of Customer Orders shipping out within 12 work hours of receiving. Improvement from average order taking 3-5 days to ship and  many taking 3 weeks or more to ship.

SBT Accounting Systems               1990-1996 6 years

Senior Production Technician 3yrs

Senior Oder Fulfillment Assistant 3yrs

   I was hired as a Senior Order Fulfillment Assistant and based on my excellent work was promoted to Senior Production Technician. Responsible for reviewing stock levels of finished product and determining which products should be produced and in what order. Goal was to keep adequate stock on hand in order to ship at least 95% of current version product orders entered before 2:30pm.  Production completed in order that all orders ship within 12 working hours.

•     With the help and training of my Supervisor and Manager I learned the  Senior Production Technician Job and took full responsibility for same within one month.

•     Correctly estimated quantity of product needed to meet demands of end of month sales. All sales in month were shipped in that month so that the sale could be               counted in that months income.

•     Helped install and learned how to use new computer disk duplication machines.  These new machines increased the ease and speed at which disks were duplicated.

EARLY CAREER:  Held a variety of positions as Mortuary Assistant, Auto Detail Shop Manager, Assistant Chef. Full details available on request.

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Education: Wildlife Biology University of California Davis 1984

Search Engine Strategies Seminars Conferences & Trainings 2001, 2005

Search Engine Land Seminars Conferences and Trainings 2008

Pub Con WebMasterWorld, Seminars Conferences and Trainings 2009

Dominion Enterprises, Seminars Conferences and Trainings 2005 – 2010

I write like James Joyce

I write like
James Joyce

I Write Like by Mémoires, Mac journal software. Analyze your writing!

Looking for my next opportunity

Looking for my next opportunity. Please let me know if you come across anything in my field. Best Image closed the Clearlake CA office. Moved operations to Dominion Enterprises San Diego CA and Tallahassee FL. Most of the Clearlake employess were layed off including me. Dominion saw a benefit in moving Best Image to locations with other Dominion business units. Reading Making Things Happen: Mastering Project Management by Scott Berkun

Barrons.com - Google Takes on Godzilla

"Google Takes on Godzilla", good article but Godzilla is Japanese not Chinese. Click the following to access the sent link: Barrons.com - Google Takes on Godzilla* *This article can also be accessed if you copy and paste the entire address below into your web browser. http://online.barrons.com/article_email/SB126359790921930065-lMyQjAxMTIwNjEzNjUxOTY3Wj.html

Happy Holidays from Best Image and NUMBER1EXPERT

from the Business I work for.

Real Estate - Homes - NUMBER1EXPERTS® Sell More!

Happy Holidays From Best Image Marketing! We Wish You the Very Best this Holiday Season! Have a happy and prosperous 2010!

Happy Holidays from ComScore Web Analytics Provider

From: comScore, Inc. [mailto:cmediametrix@comscore.com]
Subject: Happy Holidays from comScore

Fun holiday card from Comscore Web Analytics provider

11950 Democracy Drive, Suite 600, Reston, VA 20190

Epiphany of the State of Search Engine Marketing

This article from 8-15-2007 by Miguel Goforth

It is specific to real estate agents but could be applied to any small business.  Associate your website with a group(s) and pool recourses. In the same way NUMBER1EXPERTs do.

          Epiphany of the State of Search Engine Marketing

  

                             (Or Grokking)

          Search Engine Marketing as we knew it is dead.  Only most people even in the industry don't know it yet.  In the public or the press, search engine marketing as we knew it, is the big new thing.

          The challenge then is to educate clients about what search engine marketing is today.

          The first thing is the name.  It should be something like Internet or Web Marketing, Search Engines being one piece of the pie but no longer if ever the whole pie.

          In other words search engine marketing as we knew it, as a marketing strategy by itself on the internet is no longer a viable business model for the internet.

          It is like when gold was first discovered in say in California.  At first it was easy to find the gold.   As time went on it became harder to find and cost more time and money to find.  New and different methods had to be developed to harvest the gold.  Methods that were used in previous gold rushes and some new methods.

          The development of the internet and search engines as we knew it, is akin to a new gold rush.   Well the gold fields have matured and we can no longer pick the gold off the ground, you have to do more.   That is to say with so many websites it is no longer easy or straight forward to rank well in a search engine for many common relevant keyword phrases.  Why?  Because 100, 200, 300++ other quality websites are also about your subject matter.

          The cost for a local website like a local real estate agent to get to the top of that 100+++ pile and stay there is now to high, as the search engines change how they rank so much, that you need to able to hire someone to do search engine optimization placement for you full time, so they can immediately react to try to keep your placement as the search engines change how they rank, while the local real estate agent is sweating each day their leads have dried up.

          Then one day your search engine expert comes to you with his epiphany and tells you search as we knew it, is dead.  There are just too many relevant sites competing for the same top 10 positions.  You have to use the internet in a new way, just as the gold harvester had to, after the easy gold was gone and the bigger companies had the best gold fields.

          Now you have to build your business on the internet overtime as with opening up any storefront.  You are literally opening up a new office in the virtual world.  As in the non-virtual or bricks and mortar world it takes time to develop the business.

          So how does a local real estate agent site compete against those 330+++ other relevant sites, some of which are much bigger national and regional sites?  You could use Pay Per Click but those bigger players can easily outspend you.   You could develop business relationships with those big players.  Of course that is a lot of work and are they going to be interested in even talking to every small guy or if they do, do they treat you as just one more fish?   What if you could pool your resources with other qualified real estate agents and develop business relationships with those big players as a group which then itself becomes a big player.

          So your group of qualified real estate agents works on business relationships with big players to bring you leads that are not dependent on how your local real estate website ranks in the search engines.   And because you are pooling resources you get more value for your marketing dollar.

          Where might you find such a group?  Number1Experts are just such a group.  With Number1Experts you are a member of a marketing pool.

          So you might ask what about search engine traffic direct to my local website is that really completely dead?  No but it isn't something you can count on, it is just gravy.  But remember it takes time to build a business virtual or otherwise.  There is no magic bullet and if someone is trying to sell you one relative to search engines and/or web marketing steer clear.  As your web presence overall increases this will have a positive effect on search engine placement but it takes months and years to develop, and it is always at the whim of the ever developing search engine ranking or placement technologies, which are striving to work more and more like the human brain.  So there is going to be a lot more changes in search engines for a long time.

          So don't think of search engine marketing, think of Internet or Web Marketing and search engines being a part of that.  When you look at some marketing opportunity on the Internet don't think, how will this help me in search engines, think how will this help me in my overall Internet Marketing.  If your Internet Marketing is only focused on search engine placement for your local website you are in big trouble.

    Miguel Goforth

Senior Search Engine Analyst

NUMBER1EXPERT™

Best Image Marketing

Division of Dominion Enterprises

Ecosia new search engine profits go to WWF WorldWildlifeFund

Ecosia the new search engine has its profits going to WWF World Wildlife Fund.
       Which is good and maybe a good way to attract Searchers (you and me) to use Ecosia rather than or in addition to Google. 
      Though I came across Ecosia in this news story on 12/4/2009 titled, Microsoft (Bing) - Backed Green  Search Engine Attacks Google  Quote "However, while the search site appears to have the highest of environmental aims, a video created to promote its launch is more partisan. The site is based on Microsoft's Bing search engine, and its video depicts Google investors as fat, cigar smoking figures while also criticising the search giant for the carbon intensity of its technology."
      Myself  being one of those Google investors, I am not moved to use a Search Engine like Ecosia that depicts me as fat, cigar smoking,  CO2 generator.  Additionally Ecosia is depicting Fat people and cigar smokers as bad.  
      The whole advertising angle strikes me as bad.  Why go after Google, everyone loves Google and uses Google.  Ecosia Tell me why you think Ecosia is better than Google.  You have to be better than Google to draw people away from Google to Ecosia.  But I guess Ecosia couldn't do better, so they are just attacking.  Pardon me but that is just plain stupidity on Ecosia's part and on WWF World Wildlife Fund for endorsing Ecosia.
              Ecosia just don't bother.
12/13/2009
    Leo Goforth Professional Search Engine Marketer for 9.5 years.